New Hammer University empowers partners to increase expertise fast!

Rosemary Cormican
Feb. 28 2023

At Hammer our partners are key to our continued growth and future success.  As the global leader in testing and monitoring across CX, IVR and digital we have ambitious plans to further consolidate our leadership position in 2023 and beyond.  And we are launching some exciting new initiatives to help you win bigger and more frequent deals in 2023! 

The Hammer Partner Program offers a myriad of resources and support, empowering our partners to uncover new revenue opportunities, increase the value of contact center deals, and importantly, speed up the sales process from quote to cash. Our latest initiative Hammer University, an on-demand learning platform enables channel partners to:

  • Develop the sales knowledge they need to uncover lucrative opportunities
  • Attain a Level 1 Certification in less than 45 minutes
  • Understand how the world’s biggest contact centers rely on Hammer to guarantee optimal customer experience.

We are totally committed to giving our channel partners everything they need to succeed. Easy to access education is a key part of this alongside, technical, marketing and sales support.  On top of that, we offer attractive margins and flexible pricing models.

Hammer works with a growing number of partners, including Consulting Firms, Systems Integrators, Value Added Resellers, Managed Service Providers and Technology Partners, to bring our powerful end-to-end contact center testing and CX assurance solutions to their customers.

In the current challenging economic climate, contact centers need powerful testing and quality assurance solutions more than ever.  Our capability can help partners speed up contact center deployments by as much as 30% and generate payback in less than three months.

The Market Opportunity

Below are three clear scenarios where Hammer’s technology is playing a key role for some of the world’s leading companies including 6 of the top 10 global banks, 8 of the top 10 global healthcare organizations and 7 of the top 10 largest insurance companies.

1. Stress Testing - Prepare for the Unexpected

We are living in an increasingly volatile world and every contact center needs to be prepared for unanticipated peaks in demand, as well as seasonal peaks in volume that could be critical to the success, or even survival of an organization.

Hammer recently commissioned a research study, The State of Contact Center Testing, which showed that contact center outages are on the increase for 67% of global contact centers. 

Hammer’s end-to-end testing capabilities will give your customers peace of mind that their contact center will be up to the job.

2. CX Assurance - Identify Issues, before the Customer does!

To deliver high levels of customer satisfaction, contact centers should be continuously testing customer journeys end-to-end.  Every time a new feature is rolled out, or technology is upgraded, contact centers should be re-tested to ensure customer journeys are not broken.

Yet The State of Contact Center Testing showed that just 28% of contact center leaders could confirm that they thoroughly tested technology improvement projects before they went live, demonstrating a clear need for Hammer’s capability.

Modern contact centers depend upon the interoperability of multiple systems, which means multiple points of possible failure.  Hammer’s automated testing services will pinpoint any glitches in the customer journey so that they can be fixed before they become an issue.

3. Ensure every cloud migration delivers full ROI

The ‘State of Contact Center Testing 2023’ study showed that just a third of contact centers that have migrated to the cloud were able to confirm their migration achieved all its goals.

Often organizations rush into cloud migrations without the careful planning and testing required to ensure everything goes to plan.  Hammer’s expert testing capabilities help you ensure that every cloud contact center migration is a success.

The global CCaaS industry is forecast to reach $19.8 billion by 2031, according to a report published by Allied Market Research (AMR). This growth will not only be generated by companies moving their on-prem infrastructure to the cloud, but also, increasingly by organizations moving between cloud providers. 

Automated testing has a vital role to play to ensure successful cloud migrations for contact centers – partners who leverage Hammer’s expertise and experience to validate their migration projects will have a clear advantage in an increasingly competitive market.

Hammer Certified Partners can gain valuable insight into Hammer’s world-leading testing and assurance solutions across CX, IVR and digital, and this visibility will help you:

  • Unlock bigger deals
  • Identify and solve specific customer problems
  • Improve close rates
  • Upsell and cross-sell new solutions to a wide customer base

How to Become a Hammer Channel Partner

Discover how we win and achieve more together with the Hammer Partner Program. Accelerate quote to cash, maximize ROI, scale growth, sell worldwide, and differentiate —all with a partner you can trust. We’ll help you reach your goals and ensure continued success!

How to Get CX Assured and Hammer Certified

Register to get Hammer Level 1 Partner Certified through Hammer University to grow your technical sales skills and expertise. Identify opportunities, close business, and support Hammer end-to-end testing and monitoring solutions. You'll also understand how the technology works and how to best use it to your advantage. And most importantly, you'll give your customers extra assurance and peace of mind that technology is in safe hands!

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